29 Oct DAHON Partners with Dema Bicycles for Significant Distribution Deal in Central Europe
DAHON Maintains Momentum for Expansion
Duarte, California – World leader in folding bikes, DAHON today confirmed they have signed a distribution agreement with Slovakia based Dema Bicycles to distribute the DAHON brand across the Czech Republic, Slovakia, Hungary and Faroe Islands.
Founded in 1991, Dema has a well-established network of dealers to carry and service DAHON’s market leading folding bikes. With over 320 dealers in the Czech Republic and close to 500 in Slovakia, Dema represents numerous large names in bikes and accessories. Boasting their own assembly line at their headquarters in Senice, Slovakia, the company also distributes Dema brand bikes to many countries across Europe. The partnership adds another four countries to DAHON’s 20 strong European distribution network. Having recently announced their move to a new factory and ambitious plans to double production in the next four years to 1million bikes annually, the agreement with Dema is certainly a step in the right direction towards that target.
“We couldn’t be more pleased with this partnership” states, DAHON’s European Market Development Manager Rob Kozich, “It’s a mutually beneficial situation; DAHON is a strategic addition to the growth of Dema in the urban category while for DAHON we can access an extensive retail network as well as benefit from working with Dema who can market, sell, distribute and service DAHON at a high level.”
About DAHON: With its introduction in 1982 of the HON Convertible – the prototype of most of the modern folding bikes of our times – DAHON unleashed a folding bike revolution. Today DAHON is acknowledged across the world as the folding bike brand leader. Since then and for three decades,, DAHON has followed a path of innovation and continuous technological refinement in creating high-performing quality bikes for people who combine an active lifestyle with environmental awareness. Based in California, USA, DAHON has offices, production plants and agreements with assembly plants and distribution partners throughout the world. You can find more information on DAHON products at www.es.dahon.com