26 Ago DAHON Introduces Explorers Program – Recruits Cycling Enthusiasts
Original Folding Bike Company Creates Program to Inspire Incorporating a Bike Into Everyday Life
Durate, CA – DAHON, known as the original innovator of folding bicycles, recently introduced the ‘DAHON Explorers.’ Designed to identify cyclists that live life by the bike, the company’s ‘Explorers” will inspire others to incorporate a bike into their everyday lifestyle by sharing their experiences across multiple DAHON platforms.
A category leader in folding bikes since 1982, DAHON provides Utility, Performance and Convenience benefits to cyclists throughout the world. Challenges such as storage space, an inability to easily transport bicycles and other constraining issues that cause many consumers not to consider bicycles as a mode of transportation are eliminated with DAHON’s thoughtful designs. The company’s folding bikes are a synonymous part of life for both urban dwellers that live in a vertical environment as well as adventure cyclists who travel by multi-mode bike, train, and bus options.
“The DAHON Explorer program embodies the inspiring spirit of our brand to break out beyond pre-conceived limitations,” states Henry HON, vice president, DAHON North America. “Our folding bicycles have transformed lives for many cyclists that felt their urban lifestyles couldn’t incorporate the space for a bike. Over the years, the compelling stories we’ve received from our fans have served to inspire our team, and now with hope to do the same through our ‘Explorers.’ “
The DAHON folding bike is the perfect tool for the Explorers due to the performance benefits of efficiency and speed that rivals any full size traditional bike. The advanced design, well thought out geometry and components allow for a fast ride whether on a 50-mile tour or dodging traffic in the urban environment.
DAHON will support the Explorers on their adventures and turn their stories into opportunities to inspire others to ride a bike more often and take a step away from the dependency of fossil fuels, and at the same time incorporate a healthier transportation option into their daily lives.
The DAHON Explorers will become brand ambassadors and their adventures will be uploaded in real time @dahonbikes.
DAHON will be providing product for all ‘Explorers’ in order to seamlessly transition from work, life and travel.
In 1982, DAHON ignited the folding bicycle revolution with the introduction of the DAHON Folder, the forefather of most modern-day folding bicycles. Today, DAHON is recognized as a world leader. Spearheaded by the guiding principles of innovation, reinvention and technological leadership, DAHON is committed to creating quality product, unique riding experience and green mobility solutions for people leading active, environmentally friendly lifestyles. Headquartered in California, DAHON’s offices, factories, cooperating assembly plants and distributing partner network reaches around the world. For more information regarding DAHON’s products, please visit www.es.dahon.com – @dahonbikes