26 Ago DAHON Doubling Production Capacity with New Factory, and Expanding Distribution
Duarte, CA – World leader in folding bikes, DAHON has announced impressive figures confirming an average rate of 15-20% growth per year over the last five years.
The company is in fact preparing for even greater growth as they expand their product line to include traditional ‘full-sized’ bikes and Ford branded bicycles. DAHON has set a target to up annual sales from 500,000 to 1 million bikes within four years. In order to achieve this, DAHON has confirmed production will be moving to a new location near their current factory in Shenzhen. The new factory is more than twice the size of the current facility with the goal of the move being to expand production capacity and increase the percentage of manufacturing processes carried out in-house. DAHON has previously confirmed their international sales and marketing departments have already relocated to state-of-the-art offices in one of the newest technology parks in downtown Nanshan district.
China continues to be a strong market for DAHON, where the folding bike leader will be expanding from 30 to 200 distributors during this year and the next. The company is also increasing their retail presence from 400 to 1,000 brand shops. These flagship stores are positioned in key locations and exclusively sell DAHON bikes. The company has spent the last decade building premium brand status and healthy profits in the country.
DAHON Vice President Henry Hon elaborated on the company’s multifaceted growth, “We are already expanding into MTB and children’s bikes. Thanks to the partnership with Ford Motor Company, DAHON will expand into a full line of traditional bikes with its Flatpak technology. Flatpak provides compactness to all traditional bikes while preserving both the look and functionality of each category. It is expected to be a big hit.” In addition, Hon mentioned, “We have also started to market foldable e-bikes. DAHON is bringing its brand of performance-plus-convenience to traditional bicycles.”
The agenda for growth is further evident in the fact that DAHON is slated to have its first Initial Public Offering (IPO) in Taiwan as they are slated to float on the stock exchange in 2016. DAHON CEO Dr. David Hon outlined the company’s corporate vision, specifically in regard to growth, “DAHON’s founding mission continues; the greening of the environment through increased usage of bicycles, specifically in urban areas in conjunction with mass transit. In order to continue our mission, we need to grow both in unit sales and profitability. We believe that our goal of being a public company within this period of time will give DAHON the visibility and financial clout to expand this mission.”
In 1982, DAHON ignited the folding bicycle revolution with the introduction of the DAHON Folder, the forefather of most modern-day folding bicycles. Today, DAHON is recognized as a world leader. Spearheaded by the guiding principles of innovation, reinvention and technological leadership, DAHON is committed to creating quality product, unique riding experience and green mobility solutions for people leading active, environmentally friendly lifestyles. Headquartered in California, DAHON’s offices, factories, cooperating assembly plants and distributing partner network reaches around the world. For more information regarding DAHON’s products, please visit www.es.dahon.com